campus ar

augmented reality

Title

EdTech Snapchat Augmented Reality Campus Expererience

tools

Maya, Lens Studio, JavaScript

Date

November 2023

Links

GitHub Repo Presentation

Objective

Gamify Duke’s architectural details in order to educate visitors and students about the campus history in an engaging and entertaining way.

Academic Crests is an augmented reality (AR) Snapchat filter designed to bring Duke University’s historic campus architecture to life. Using custom landmarkers in Lens Studio, the project detects the intricate academic crests carved into Duke’s buildings and overlays interactive digital content to tell their story.

Duke Edtech

Concept
Before campus signage existed, these stone crests served as visual identifiers, signaling a building’s original academic purpose — such as Law, Languages, or Biological Sciences. This project gamifies that history for a younger audience, particularly middle school visitors, making it both educational and engaging.

When a user points their phone at a crest, a 3D mini-map appears, revealing where the building is located and prompting the user to guess its original academic focus. Players can then compare the building’s historical use with its modern-day purpose, deepening their connection to the campus.

‍

Development

Platform: Snapchat Lens Studio
3D Modeling: Created custom crest assets and campus map elements in Maya
AR Interaction: Implemented custom landmarkers to detect specific architectural details
Gamification: Designed gameplay flow for guessing building history and exploring the campus map

‍

Impact
The experience turns Duke’s architecture into an interactive scavenger hunt, combining history, design, and technology to make campus exploration more playful and memorable.

‍

campus ar

EdTech Snapchat Augmented Reality Campus Expererience

Follow me on YouTube and GitHub for projects, Instagram and LinkedIn for updates.